IFTTT Getting more and more Physical

I find it quite interesting to see how IFTTT (If This Then That) is continuing to move from just automating the social web into the internet of things. Of course, it’s a bit of an understatement to say that IFTTT just automates the social web. It’s a huge accomplishment to do it in a way that is simple and easy to use for just about anyone. But for IFTTT to connect social networks and real world devices in the same simple and elegant way is really impressive.

It makes me wonder where they’ll go next. I’d like to see some more social channels and more functionality, nothing major, simple things like multiple twitter accounts and the like. But most of all I’d like to see an iOS app from IFTTT to connect and orchestrate everything. They promised one a while back. I hope they come up with the goods soon.

Getting back to the internet of things and IFTTT I’ve been impressed with their integration of Belkin’s WeMo hardware, and now Philips Hue, but I’d like to see support for Pebble and Twine. Pebble has been talked about but not Twine, at least not so far anyway.

I’m sure that IFTTT will continue to pull more coolness out of the bag. I’m looking forward to it.