Still waiting for that Pebble IFTTT channel

It’s been such a long time that I’m beginning to question whether I heard it correctly or rather read it correctly. But I’m sure I did. I’m sure that Pebble said that that was something that they were working on ages ago, but so far, it hasn’t arrived unless I’ve missed it. What would I use it for? I don’t know to be honest, maybe nothing at all in the end, but I’d like to have the chance to play around with it.