I have been to knoops before, back in 2018. The hot chocolate was amazing. Both excellent and very different. As I was back in Rye just last weekend I thought I would pop in and try it again. I looked up the knoops website and was interested to find out that there are now four stores. The one in Rye is still there, but there are a couple in London and another opening soon. When I had visited a few years ago I had no idea it would franchise out into a chain. Somehow that just didn’t seem very likely.
But I was wrong. Now knoops is a chain and the Rye shop is just one of the outlets. But, most importantly, was the hot chocolate any good? The short answer, yes, it was. It was very good, but there was one thing missing. Something not as it was back in 2018. When I had originally visited the Rye shop was run by the owner and he was brilliant at explaining everything about the different percentages of cocoa and what that meant.
This time round it was just like going to any other chain. Perhaps a bit nicer, but it didn’t have that local feel, that independent feel. I guess that is the price you pay for things expanding. The loss of the personal touch. The loss of that feel of something truly unique.
Knoops is still good though. The hot chocolate is still good, and I would still recommend it to anyone who likes hot chocolate.